Collegiate Marketing Expertise

TeleServices Direct is the leading provider of outsourced telemarketing solutions directed at the student market. We have sourced more than ten million credit cards for major financial institutions. Leveraging our carefully cultivated and unparalleled collegiate database, we are able to successfully promote a wide variety of goods and services to the college market.

College Marketing Facts

• Total enrollment of approximately 16 million
• Market refreshes annually with over 4 million NEW students
• $90 billion in annual purchasing power
• Emerging high net-worth individuals

College Credit

• 85% of college students have a credit card
• Undergraduates, on average, own 1.4 cards and graduate students, on average, own 2.4 cards
• Significant loyalty to first credit card in wallet
• Credit performance on college portfolios is typically consistent with the general population

Successes

• Sourced millions of credit cards for major financial institutions.
• Instant credit decisioning through direct connection to major credit bureaus