TeleServices Direct Publishes
2011 Consumer Survey Results
2011 Consumer Entertainment Summary Results
TeleServices Direct conducts an annual telephone survey of entertainment trends in the US. The general survey addresses trends in cable/satellite television, radio, newspaper and magazine.
- Over 60% of survey responders have a DVR
- Approx. 30% of responders pay for premium channels
- Approx. 30% of responders pay for basic cable
- Close to 70% of responders have a high definition TV
- Responders average 2-3 hours of TV per day
- Price is clearly the most important factor in choosing a cable / satellite provider
- Approx. 40% of responders listen to 0-1 hour of radio per day; the remaining average 1-2 hours per day
- Approx. 40% of responders subscribe to a newspaper
- Approx. 40% of responders subscribe to one (or more) magazine
- Responders surf the internet either for 1-2 hours or for 5+ hours a day
If you would like TeleServices Direct to address a specific trend in its 2012 entertainment survey or would like a custom survey please contact us by June 2012.
 
2011 Utility Survey Results
In 2011 TeleServices Direct began an annual telephone survey of utility provider trends. The survey only called individuals located in deregulated states.
- 75% of survey responders were homeowners
- 45% suburban, 30% city and 20% rural
- Only 13% of survey responders changed their utility company in the past 24 months
- Over 40% would consider changing their utility provider with a lower rate
- Responders receive few solicitations to change utility companies.
If you would like TeleServices Direct to address a specific trend in its 2012 utility survey or would like a custom survey please contact us by June 2012.
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